Category Archives: News

In the News — “Brain Meld”

The Thematizer was featured in this week’s Greenfield Recorder. Check out the article…

Brain Meld


There’s some-thing of a disconnect between web-site developers and graphic designers, even though a lot of times, they inhabit the same turf.

Art Meets Code, a collaboration between a Greenfield Web developer and a Lowell graphic design studio, attempts to get everyone working on the same screen….. <<Read More>>

Thematizer receives nonprofit fiscal sponsorship from 119 Gallery

Thematizer is pleased to announce nonprofit fiscal sponsorship from 119 Gallery of Lowell, Massachusetts.

“119 Gallery promotes contemporary and new media art, innovative ideas and cutting edge techniques with a rich and diverse program of exhibitions, performances and community-based arts services; and welcomes people of all ages, backgrounds and means to explore and experience new, innovative art.

119 Gallery opened its doors in 1992 as the 911 Gallery at 911 E Main Street in Indianapolis, IN. It gained worldwide recognition in 1994 when it became one of the first art galleries to exhibit artwork on the World Wide Web. Its exhibits have been published in print media including ARTnews, The New York Times, The Washington Post, Art New England, The Boston Globe, and Lowell Sun”

This means that contributions to our upcoming crowdfunding campaign will be tax-deductible. The online campaign is slated to begin in early April. If you would like to make a pledge in advance of the campaign launch date, please contact us via email



Tuesday, March 4, 2014
Contact: Tess Gadwa, Yes Exactly Web Design

New open-source tool is ‘Rosetta Stone’ for designers, developers

Greenfield, MA — Whether we’re working in code or in words, on paper or online, sooner or later we realize we work better together. That’s the driving force behind the creation of the Thematizer, an open-source collaboration tool for designers, developers, usability experts and other visual thinkers.

The Thematizer is a template-based, visual framework that helps nonprogrammers generate clean, editable CSS code while also helping graphic designers easily and quickly create original, custom themes for open-source platforms such as WordPress and Drupal. All templates are built to be responsive, enabling them to work on multiple mobile and traditional devices.

“We want to make it as easy to create a great website as it is to create a great concert poster,” says Tess Gadwa, CEO and founder of Yes Exactly Web Design, which developed the Thematizer. “The open-source community has been a real boon for developers and technical professionals. We wanted to build something that provides more ways for designers to collaborate directly with developers at an advanced and sophisticated level.”

The Thematizer will have designer and developer versions, both of which will be available for download at no charge. Future releases with multi-user functions – such as support for teams and versioning – may be priced differently. A prototype is currently available on Github.

Yes Exactly has formed a not-for-profit initiative in partnership with Gallery 119 of Lowell, Mass. to foster the Thematizer’s evolution. A crowdfunding campaign will launch this spring. “We welcome volunteers – particularly students and women pursuing web development and design – to help us test, expand and extend the Thematizer’s functionality,” says Gadwa. “We strongly believe that making good design accessible, affordable and ubiquitous enables everyone to communicate and create social change. We are excited to work with the open-source community to make the Thematizer a true bridge between techies and visual thinkers.”

Learn more about the Thematizer at You can help spread the word via Twitter (@thematizer, #thematizer and #artmeetscode) and Facebook.


About the Thematizer

The Thematizer is an open-source collaboration software solution for graphic designers and web developers. It gives students, marketing professionals and beginning web developers and designers the ability to quickly and easily build true custom websites without any requirement to purchase expensive software. The Thematizer builds a bridge between disciplines and helps visual thinkers understand the world of code. Support our Kickstarter campaign at


About Yes Exactly, Inc.
Founded in 2010, Yes Exactly, Inc. is a woman-owned company that provides turnkey web design, hosting and support services to make creating and maintaining high-performance, full-featured custom websites that are simple, fast and hassle-free. We developed the Thematizer. Find out more about us at

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Thematizer Featured in Design Blog: Create-affeine



“How many people can you reach with one website? How many lives can you affect with one viral video? Sure, the internet is consumed with funny cats, angry rants, and inappropriate images (rule #34), but this is all a reflection of the human mind. After all, the web is nothing if not a repository of the content we feed it. So, as a designer who has a serious dislike of code, how can I hope to make my voice heard above the din?”… Read more at Create-affeine.

Yes Exactly Art Day & Video Shoot


Greenfield, MA — Join us on Saturday, January 18th, 2014 as we celebrate the spirit of collaboration at the Yes Exactly Art Day & Video Shoot! All ages welcome.

Choose from hands-on workshops including clay, comics drawing, paper arts, sushi making, portrait photography, face painting, and mural painting. Workshop space is limited, so please register at

You can find details about Yes Exactly Art Day & Video Shoot below:

Date: Saturday, January 18, 2014
Time: 2 pm – 4pm
Location: 289 Main Street, Floor Three, Greenfield, MA 01301
Register: or on Facebook
Cost: Free!

About the Thematizer

This event is designed to raise awareness for the Kickstarter campaign to build the Thematizer: Art Meets Code. Thematizer is open source collaboration software for graphic designers and web developers. The Thematizer gives students and young people the ability to easily and quickly build true custom websites, without any requirement to buy expensive software. It builds a bridge between disciplines and helps visual thinkers understand the world of code.

About Yes Exactly

Founded in 2010, Yes Exactly, Inc. provides turnkey web design, hosting, and support services to make creating and maintaining high-performance, full-featured custom websites simple, fast, and hassle-free. Yes Exactly is a woman-owned company. For more information, please visit


Julian Roberson
Media Intern
413.223.6502 ext. 101