Hipsters Beware

A Series Spotlighting Real-Life Examples of Art Meeting Code (Part 2 of 4)

Ironic T-shirts are nothing new. But what if you took the human element completely out of their creation and selection? That’s what Brighton-based artist Shardcore did with his collection of “Hipster Bait” algorithmically-generated T-shirts for sale. A computer program selects the image and the text.  Consumers can then order the shirts online. A new shirt is available every day.

The first thing you will notice is that the words and images seem a bit “off.” The pictures don’t match the captions. That is by design.

But not by human design.


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